Privacy and cookie policy
Best Top Roofing Ltd ("we", "us") is the data controller for personal information collected through this website. This policy explains what we collect, why, how long we keep it, your rights, and the cookies the site uses.
What we collect
- Details you give us through the enquiry form, by phone or by email: name, phone number, email address, postcode and address, and a description of the work.
- Photographs you send us of your roof.
- Technical data from analytics and advertising cookies, unless you switch them off: pages visited, device type, referring site and campaign identifiers.
- If you arrive from a Google advert, the phone number shown may be a Google forwarding number, so Google can tell us which adverts lead to calls. It rings straight through to us.
Why we use it
- To answer your enquiry, survey, quote and carry out the work (contract).
- To keep records of quotes, guarantees and invoices as the law requires (legal obligation).
- To measure and improve our website and advertising. These cookies are on by default and you can switch them off at any time with the cookie bar.
- To contact you about work we have carried out for you (legitimate interests).
Who we share it with
Our website host and form provider (Netlify), our customer records system, our email provider, Google and Meta for analytics and advertising measurement (unless you switch those cookies off), and manufacturers where a product guarantee needs registering. When you send an enquiry, Google receives a hashed (one-way encoded) copy of your contact details so it can tell us which advert led to it. Refusing advertising cookies stops this. We never sell personal data.
How long we keep it
Enquiries that do not become jobs are deleted after 12 months. Job records, guarantees and invoices are kept for at least six years, and guarantee records for as long as the guarantee runs.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, object to or restrict how we use it, and withdraw consent at any time. Email info@besttoproofingltd.co.uk. You can also complain to the Information Commissioner's Office at ico.org.uk.
Cookies
Advertising and analytics cookies are set by default. You can refuse them at any time with the cookie bar: Reject switches them off, and we remember that choice.
| Cookie | Purpose | Type |
|---|---|---|
| bt_att, bt_xid, bt_sub | Remembers which advert or search brought you here, and stops a form submitting twice | Needed for form handling, up to 13 months |
| bt_consent | Remembers your cookie choice | Needed, 13 months |
| _ga, _ga_* | Google Analytics, how the site is used | Analytics, on by default, 2 years |
| _gcl_* | Google Ads conversion measurement | Advertising, on by default, 90 days |
| _fbp, _fbc | Meta advertising measurement | Advertising, on by default, 90 days |
Registered office: Victory House, Chobham Street, Luton, England, LU1 3BS. Company number 17005741. Last updated 01 November 2026.